Bed chain Dreams has become the first British brand to partner with all three multi-sport event Olympic associations in the UK: British Olympic Association, British Paralympic Association and now Special Olympics GB.
The BOA and BPA partnerships have been a major success for the retailer with more than one in ten of Dreams sales, and more than one in five of Dreams’ mattress sales, now come from the partnership associated Dream Team product line.
The partnerships have also been recognised with a number of industry awards including the European Sponsorship Awards’ Grand Prix Sponsorship of the Year, Best Use of Branded Content, Sport Sponsorship €1m-€5m and UK Sponsorship Awards Best Olympics/Paralympics Sponsorship and Sports Sponsorship – Team.
‘We couldn’t be more chuffed to take home three awards from the European Sponsorship Association – including the Grand Prix -and two more from the UK Sponsorship Awards. We are so incredibly proud of our sponsorship of Team GB and Paralympics GB so it was a real honour for it to be recognised by the ESA. We look forward to continuing our Olympic partnerships, with Special Olympics GB now on board, so that we can further communicate the power of sleep and the power of beds to the nation,’ says Simon Moore, Dreams director of marketing.
