Dreams has begun a major advertising campaign highlighting Finding You a Bed That Loves You Back, designed to show the chain’s commitment to helping every customer find a perfect bed that is tailored to their specific needs.
In the campaign beds are brought to life and transformed into characters with their own voices. Set against the iconic Queen track, it depicts Dreams’ beds wanting to find Somebody to love and be perfectly matched with a customer so that they can move into their forever home and give their humans the best night’s sleep ever.
‘We understand the importance of finding a bed that is perfectly tailored to everyone’s individual needs. Finding You a Bed That Loves You Back perfectly encapsulates our mission to help each and every customer find the right bed for them. By placing our beds and bed experts at the forefront of our new creative direction, we not only highlight the wide range of premium products available at Dreams but also showcase the exceptional expertise that sets us apart from our competitors,’ says Jo Martin Dreams cmo.
‘Beds longing to find Somebody to Love so much so that they burst into a Queen anthem made us smile. It’s been great working on this campaign.We wanted to bring a bit of playfulness and fun to a category often seen as functional, and we hope people fall in love with our charming, cushioned characters,’ says Dan Appleby, Drummond Central md. Drummond Central was recently appointed as Dreams’ lead creative agency.
