Dreams has opened its first Feather & Black retail space since last year’s acquisition of the brand.
A 5,380sqft mezzanine has been created at Dreams’ Hedge End, Hampshire store.
Two further stores are planned this year.
‘We know that having a physical presence is crucial for our customers – not only so that they can try out our beds and mattresses, but so that they can really sense what it might look like in their own home. It has been a labour of love to develop this store, and we’re delighted to see our customers interact with our products once more. We’re very excited to be working on future store locations this year,’ says Suzannah Taggart, Feather & Black director.
‘We needed to create a distinct change of pace between the two retail spaces, and to really draw attention away from the perimeter architecture and inwards to the displays. This meant that we could really bring the Feather & Black offer to life for our customers, and to show how the Feather and Black brand could work in their own home.’
