Dreams has switched to a year-long sponsorship deal for TV marketing, rather than short-term campaigns.
The chain will feature on Channel 4’s streaming service and eight linear television channels until next July, as it looks to build brand familiarity among consumers.
The linear channels include U&Dave, U&GOLD, U&DRAMA, U&alibi, U&eden, U&W and U&YESTERDAY.
By combining streaming and linear channels, Dreams hope to bee seen by wider section of age groups.
‘Comfort is at the heart of the Dreams brand, so partnering with content people genuinely love to unwind with feels like a natural fit. “This sponsorship allows us to connect with audiences in relevant moments throughout the day, helping keep Dreams front of mind whenever they’re thinking about creating a better night’s sleep,’ says Simon Moore, Dreams marketing and media director.
