Dreams has secured a licensing deal with publisher Hearst UK for a Cosmopolitan range of bed frames and sofa beds.
‘With Cosmopolitan’s authority in style and design, it’s a natural collaboration, enabling us to create an exclusive collection that’s as beautiful as it is effortlessly functional. Together, we’re making it easier for customers to create a home that feels stylish, practical and confident,’ says Dan Parsons, Dreams chief commercial officer.
‘A good bed is at the centre of everyday life, from switching off at the end of the day to those slower, more relaxed moments at home. With Dreams, we’ve created a collection that brings together style, comfort and versatility, making it easier to create a space that feels personal, practical and reflective of modern living,’ says Claire Hodgson, Cosmopolitan UK editor-in-chief.
The launch is supported by a marketing campaign across Cosmopolitan UK’s brand ecosystem, including digital, social and print.
