Dunelm has debuted the latest iteration of its Home of Homes campaign ‘Easing Into Autumn’, focusing on upholstery and lighting.
Running until 3 November, the campaign will run across a wide range of platforms, including TV, BVOD, streaming services, cinema, radio, online, print, digital, social media and press.
The campaign is designed to resonate with consumers as they prepare to transition into Autumn and spend more time in their homes and want to get cosy.
The campaign, created by Creature London, features an updated take on You’re The One That I Want as a theme and follows the story of a young couple preparing their home ahead of the long winter ahead. They are transported into an awe-inspiring Dunelm space, filled with products to help them ease into autumn. After they find the items they want, we’re brought back to their revamped living room, ready to snuggle down for the season ahead.
‘Customers told us about the importance of their home as the nights draw in and they inevitably spend more time inside, and therefore our latest campaign takes an editorial and style-led approach to showcasing that Dunelm has everything they need to help them ease into Autumn,’ says Sean McGinty, Dunelm marketing director.
