Dunelm has debuted an AI shopping assistant that allows shoppers to search for products, receive recommendations and see products through natural conversation.
Customers can use the Ask Dunelm app to describe what they are looking for, ask questions about products and receive suggestions.
The iOS app can also help plan a room, find a specific
product or explore inspiration without using traditional keyword searches using Google Cloud’s Gemini Enterprise for Customer Experience technology.
‘Ask Dunelm represents a significant step up in how customers can discover our products, allowing them to shop through natural conversation rather than traditional search methods. Customers increasingly expect digital experiences that are intuitive and tailored to their needs,’ says John Gahagan, Dunlem chief technology and information officer.
‘By combining our deep understanding of home and customer preferences with Google Cloud’s AI capabilities, we’ve created a tool that can help customers navigate choices, find inspiration and confidently create homes they love.’
