• Abingdon

Dusk sees sales hit £195m

Online furniture, homeware and rug retailer Dusk has seen sales leap to £195m.

The retailer, owned by Victoria Plumb co-founder Jason Walker, says that sales grew from £152.2m to £195m in the year to March 31. 

Profit and loss were not disclosed: in 2025 it had a pre-tax loss of £10.5m after investing £16m in warehousing, IT, logistics and prioritising growth. The 2025/2026 accounts have yet to be filed with Companies House

‘The market continues to be competitive, and against that backdrop, we are delighted that we continue to rapidly grow our market share, while serving our growing customer base with our differentiated proposition. Over the past year, we have taken significant strategic steps to build a sustainably profitable business and prepare for the next phase of growth,’ says Chris Read, Dusk chief executive.

‘This has included expanding our product range, strengthening our brand presence, and entering new channels such as B2B, wholesale partnerships, and dropship – providing new and existing customers with greater choice and convenience.’

Dusk says it had benefited from a stronger brand presence and broadening its product offering, expanding across its furniture and mattress categories.

Bedroom and living room furniture sales by 159% and 139% respectively.

Repeat customers now account for about half of all orders.


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