Duxiana set for second UK store

Swedish bed and furniture brand Duxiana is to open its second UK store next month.

The company is set to open in Ironmonger Street, Stamford, Lincolnshire in mid-April.

‘We see Stamford as one of our strategic locations to grow our business model and target audience. Stamford is known for its stunning architecture, particularly its well-preserved historic buildings. The town boasts a wealth of beautiful stone buildings from different periods, including mediaeval, Georgian and Victorian architecture, making it a popular destination for architecture enthusiasts as well as interior designers whom we work very closely with,’ says David Jacobs, Duxiana UK territory manager.

The company’s flagship UK store is in Marylebone, London.

‘We have great customer retention in London. It is a generational brand. If your parents have it, the younger generation wants it too.’

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