eBay targets furniture sales with Better Than New

eBay has launched a Better Than New Homeware hub designed to boost sales of pre-owned furniture and interiors products.

The curated selection has been designed to help shoppers consider second-hand items first when updating their interiors by choosing vintage, refurbished or repaired pieces.

Pre-owned home and garden purchases on the marketplace over the past year saved 6.5million kg of waste going to landfill as more shoppers turned to second-hand products, according to eBay.

eBay’s research found that nearly half of those surveyed said saving money was the main reason they buy second-hand furniture, while 37% do it for environmental reasons and 35% say second-hand furniture is more unique. Some 14% of those surveyed said they are buying more second-hand furniture than two years ago.

‘This new hub places a much-needed spotlight on the impact fast furniture is having on our planet and showing shoppers there’s a better way to refresh the home without creating more waste. Customers will be able to find a wonderful assortment of items from sofas to lighting with lots of character that support the fight against fast furniture and correct existing perceptions around affordability,’ says Rachel Miles, eBay UK head of home and garden.



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