Ethimo has become the latest global brand to open a showroom in London – just the third outside Italy and the seventh in total.
The Clerkenwell Old Street space, covering about 3,230sqft, extends over two levels: the first level, with its large windows, faces onto Old Street, while the lower level offers a second display area. The display spaces on the ground floor are flooded with natural light, and thanks to large skylights this continues in the basement. The light filtered through the windows, apart from creating a connection with the outdoors, prompts a perception of the environment and the furniture that changes during the day, affecting the colours and the atmosphere.
The showroom hosts the latest designs along with some of the Italian company’s most iconic collections, chosen to appeal to the UK market, although being its most northerly it is likely to attract visitors from further afield given the sheer number of furniture companies in the neighbourhood.
