Sterling looks to new concept to double business

Sterling Home is looking to double the group’s turnover by rolling out a new smaller store format.

The chain will turn to its Forrest Furnishing brand, best known among shoppers in Glasgow and to the west of the city, for the smaller format.

Stores will be about 10,000sqft along  with a mezzanine floor and is aimed at locations across Scotland that cannot support a full-format Sterling Home store.

These include Perth, Dumbarton and central Aberdeen. Between 10-15 branches are planned, with a focus on upholstery, dining and bedroom. Space restraints mean flooring will not feature, unlike the Sterling Home branches.

Funding for the expansion has been agreed as part of a new banking package which the group expects to be completed in the coming weeks.

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