F Ball appoints dedicated retail representatives

F Ball has appointed two new sales representatives with the exclusive remit of supporting the retail flooring sector. 

Lizzie Farrimond (right) and Gabriela Harper (left) will be the first point of call for information and advice on the company’s range of flooring adhesives and preparation products, as well as the procedures when using them. 

They will also coordinate free training courses, facilitated by the F Ball Centre of Excellence.

The new positions were created to help flooring retailers satisfy greater customer expectations when installing particular types of floorcoverings, such as LVT. which have grown exponentially in popularity over the last few years. The retail trade reps can advise on F. Ball’s System LVT range, for example, which comprises products that when used correctly and in combination, guarantee a professional flooring finish when installing these floorcoverings. 

Farrimond will be responsible for the north and Harper the south. 

‘As the quality and variety of floorcoverings offered by retailers increases, they are looking for the resources to help meet high customer expectations for installations, so, we feel now is the right time to introduce our new representatives to support the sector. We already have technical reps working closely with flooring contractors, and Lizzie and Gabriela are a welcome addition for our retail customers,’ says Darren Kenyon, F Ball sales director.

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