Flanders Flooring Days has confirmed its second keynote speaker for the June event.
Trend analyst and zeitgeist expert Christine Boland will explore what drives consumer behaviour and trends and works with businesses to translate opportunities into actions.
‘When you understand the zeitgeist, you can also understand the consumer’s design decisions,’ she says. Boland will outline three timeless factors that drive us when it comes to making interior design decisions: a need for permanency, meaning, and belonging.
‘There is a growing need for comfort – for tactile, organic forms that give us a feeling of safety and security. Companies that fail to pay attention to sustainability are missing the boat and losing their relevance. It’s an issue that is just so important for public opinion. The third fundamental need that drives us is the deep-seated desire to belong somewhere. People seek out light, airy elements as a counterbalance to the weight of the world,’ she says.
Boland will give her presentation from 12-12.45pm on 5 June at The Hub in Kortrijk Xpo.
