With just two days to go, the January Furniture Show is entering its final countdown ahead of opening at NEC Birmingham from 18-21 January.
The show is set to bring together the furniture and interiors industry for four days of sourcing, insight and connection. More than 500 UK and international brands, 50,000plus products and around 20,000 buyers, retailers, designers and specifiers are expected.
The show is where new collections are launched, trends emerge and buying decisions begin. This year’s edition will reflect the evolving needs of the market, with a strong emphasis on design-led innovation, sustainability, quality craftsmanship and products ready for immediate retail and specification.
A defining feature of this year’s show is the scale of new product launches, with many of the industry’s best-known brands choosing JFS as the official platform to debut their latest collections for 2026.
Confirmed companies launching new ranges at the show include Hooker Furnishings, Birlea, Loren Williams, Bluebone, World Furniture, Buoyant Upholstery, Sofa Source International, La-Z-Boy UK, Pick4U, Shire Beds and Whitemeadow.
Spanning upholstery, beds, cabinet, living and lifestyle categories, these launches will reinforce JFS’s role as the industry’s primary UK new-season buying and launch destination, giving buyers first access to new designs, materials and innovations. Many exhibitors will also be offering show-only pricing, launch incentives and early order opportunities.
An enhanced layout across the NEC has been designed to improve navigation and discovery:
Hall 1, sponsored by Hooker Furnishings, features an expanded Premium Design showcase, spotlighting high-end and design-forward brands;
Hall 2, sponsored by Scatter Box, brings together Home, Garden & Lifestyle, offering commercially strong collections with the new addition of Garden.
Hall 3, sponsored by VIDA Living, focuses on Living, Dining & Cabinet, spanning core furniture categories and key price points.
Hall 5, sponsored by Buoyant Upholstery, is dedicated to Upholstery & Beds, highlighting comfort, craftsmanship and innovation.
Alongside sourcing, visitors can access insights on the Retail Revealed LIVE stage, delivering practical sessions on retail strategy, consumer behaviour, technology, sustainability and leadership.
The show will also feature the British Furniture Association Networking Lounge, delivered in partnership with the shows’ lead charity, The Furniture Maker’s Company. The lounge offers a dedicated hub for conversation, collaboration and community, while reinforcing JFS’s commitment to supporting people, skills and long-term sustainability across the sector.
A series of dedicated industry events further strengthens the show’s community focus, including the official Show Party, and a programme of events hosted by the Women in Furniture Network.
Full event details and ticket registration are available at januaryfurnitureshow.com.
