Fired Earth has opened a new flagship store, which includes its first virtual reality suite.
The New Kings Road branch, the flooring and wall tile chains 26th, it its largest in London.
The new format sees the introduction of conversational areas to give customers and staff the space to discuss projects.
The virtual reality suite allows shoppers to visualise the proposed designs.
The opening comes as the chain has renewed its collaboration with Kelly Hoppen, with a new collection.
‘It’s really important to me to work with British brands, and I worked with Fired Earth many years ago, so it was a joy to work with them again on this collection. Fired Earth shares my passion for creating luxurious and harmonious living spaces with eclectic high-quality products. This collaboration has been a fantastic opportunity for us to merge our expertise and inspire homeowners and design enthusiasts alike, and to offer them the means to transform their spaces. I’m so thrilled with how this Fired Earth tile collection has turned out,’ says Hoppen.
