Flooring branding move for Howdens

Kitchen and joinery retailer Howdens has bolstered its flooring offer with the introduction of a new rigid vinyl flooring brand.

The chain has introduced Oake & Gray in an initial 19 SKUs across four formats of standard planks, XL planks, herringbone, and tiles.

Oake & Gray flooring is a reduced-plastic market alternative made from 70% limestone, with integrated underlay.

‘More and more we are working with tradespeople who are experiencing the trend of customers asking for natural materials to be used in their designs. Howdens is pleased to be the exclusive supplier of the Oake & Gray brand as it gives end-users a wide choice of textures and designs that are both affordable, and also provide additional benefits over using the “real” thing,’ says Allison Slater, Howdens category marketing manager.

Oake Gray Herringbone Rigid Vinyl Nature Oak Dining Room1

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