Flooring Superstore continues expansion

Flooring Superstore has continued its expansion, passing the 30 store milestone.

The chain reached 25 branches in January, and has opened stores in Basingstoke, Carlisle, Hull, Lincoln, Norwich, Orpington, and Reading in the past three weeks as it looks to add 25 outlets this year.

Catford, Kidderminster, Plymouth and Stevenage will be the next scheduled to open.

‘We are seeing lots of firsts with the new stores, such as having a presence in areas such as Humberside, Cumbria, Lincolnshire and Norfolk for the first time,’ says Chris Barber, Flooring Superstore chief retail officer.

‘Our strategy is built on opening in areas with large conurbations and on busy retail parks with high footfall where we can make our own contribution to the local economy in these areas.’



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