‘I’m a firm believer that our outdoor spaces are a gift. Recent years have shown just how important being outdoors can be: whether that’s for time relaxing, connecting as a family or entertaining. Being outdoors brings many benefits, so it makes sense that our outdoor spaces should reflect and extend our personal style, with the same focus as interiors,’ says Andy Baxter, Maze founder and md.
‘At Maze, we’ve worked for almost 15 years to develop a unique understanding of outdoor living needs, and create curated garden furniture collections based around customers.’
Baxter has worked in outdoor furniture since he was 15, starting at the local garden centre. ‘Now at 39 I’ve learned so much about how we actually use our gardens and patios, and more importantly, what is key in the customer journey. Possibly the most valuable learning experience came from setting up my own online garden retail business back in 2006, which then led to also branching into physical retail. Only when you speak to customers face to face can you truly understand what their vision is, and in the world of garden furniture, what they long for often isn’t a set, it’s a moment they want to create.
‘One clear message I’ve learned over the years is that in our gardens, people long to create spaces to spend time and connect with those they love, an escape from the pressures of everyday life.
‘We believe style has no boundaries, and that’s part of Maze’s DNA. We’ve developed a unique understanding of shoppers’ needs and create furniture collections to not only meet but exceed them. Reflecting the latest design trends is an import part of this, which is why
we offer a continually evolving range of collections for customers to enjoy in their own moments that matter, whether that’s including all-weather fabric ranges, combining the benefits of comfort and convenience, or contemporary concrete finishes that complement natural wood frames.
‘Pergolas are a key growth area currently, and we have one of the widest and most customisable ranges – helping people to create their own outdoor garden room, to enjoy whatever the great British weather brings.’
