For living: Quick-Step is increasing its waterproof options, including new plank sizes
‘When we introduced Wood for Life, we made wood a serious proposition for homes that wanted a floor that was easy to live with. After all, who wouldn’t want a wood floor that is beautifully simple to keep clean and that avoids the build-up of dirt that turns them dark and dirty-looking with time? It has transformed how homeowners interact with their wood floors. Gone are nervous looks every time someone carries a drink, those worries about cleaning every mark, and in their place comes a relaxed assurance that Wood for Life will keep that beautiful natural look for longer,’ says Michelle Magill, Unilin Flooring marketing manager.
‘When we introduced Cascada, well, things really shifted. As the world’s first waterproof wood floor, we could guarantee wood for use in bathrooms and kitchens. Our waterproof technology, unheard of before, has made Quick-Step’s wood offer the perfect choice in creating a practical and beautiful home.
‘Our new Wood collection builds on the world-first Cascada by introducing two brand-new waterproof ranges in the extra-wide and extra-long planks of Cala and the slender planks of Amato. Alongside Cascada, these new ranges bring more options and ensure that waterproof wood can be enjoyed in every style and size of room.’
Quck-Step’s Wood collection is known for its extensive choice of natural designs and continues with the expansion.
‘We still have three grades available, along with oiled and lacquered finishes and soft, nature and dark colour groups. It really is an impressive collection and with four different plank sizes, as well as herringbone and chevron, is one of the biggest collections on the market today.’
The collection doesn’t stop at planks: it also boasts accessories including matching profiles and skirtings; underlay; glue; edge foam and sealant.
‘Increasingly, homeowners think about the environmental impact of their choice. So, it’s good to know that we’ve always done our utmost to make sure our wood floors are more sustainable. The core and backing of planks are made of recovered wood or fast-growing trees that can be replaced quickly. The top layer is sourced from sustainably managed forests, and using a thinner layer ensures as few trees as possible are harvested. We’ve also developed world-first recycling technology that turns the core of wood floors into new materials,’ says Magill.
‘We’re excited to start the roll-out of the new Quick-Step Wood collection to retailers across the country, updating displays and POS. It will be launching to consumers in the Autumn with a widespread campaign across digital, influencer and lifestyle PR.’
