Upholstery retailer Snug has launched an advertising campaign on social media, encouraging consumers to step out of their neutral loving comfort zone
Central to the Mild Gone Wild campaign is a 30-second film set in a bland living room. Made up of three scenes, it features three new colourways with characters who urge consumers to not be afraid to go a little wild. The campaign challenges the status quo of minimalistic design, encouraging consumers to explore a more vibrant world. The three sofa colours are designed to infuse life into any beige or grey backdrop, making it easier for everyone to embrace a stylish and colourful lifestyle.
‘Snug is all about breaking free from the ordinary and infusing life with colour and style. These new colours – Sage, Moss and Limited-Edition Spice – are not just about sofas; they’re about expressing your unique personality and adding a touch of wildness to your everyday life. The Mild Gone Wild campaign invites everyone to embrace the vibrant side of living.,’ says Megan Bradley, Snug brand manager.
The campaign was developed by krow Group.
