Asda will reveal the second generation of its standalone George concept format this week.
The first store opened in May at Leeds, as the chain moves to replace its Asda Living network. The second store will open in Hull on Friday, with an updated layout.
‘Our pilot George store in Leeds has been a tremendous success, thanks to the dedication and passion of our colleagues and the fantastic response from customers. It’s shown us just how much love there is for the George brand and our hero product categories. Building on that momentum, we’re excited to bring the stand-alone George store concept to Hull giving even more customers the opportunity to enjoy an inspiring, easy-to-shop experience that celebrates everything they know and love about George,’ says Liz Evans, George md.
The Anlaby Retail Park branch’s home department will ‘showcase an inspiring selection of interiors, homewares, and lifestyle must-haves, complemented by the brand’s much-loved celebrity collaborations,’ alongside the brand’s clothing.
‘This next step marks another milestone in our journey to evolve with our customers, offering them a truly engaging and seamless shopping experience driven by our people, our products, and our passion for the brand.’
