Upholstery retailer Swyft has expanded into Switzerland and Austria, after success in Germany.
marking its fourth and fifth international territories since its founding in 2019.
The move comes after Swyft’s German debut generated order volumes twice that of initial forecasts. Growth is tracking ahead of Swyft’s first five months in the UK in 2019.
‘Swyft was a UK-only company from 2019 until early this year. Since launching in Germany and Ireland earlier this year, we’re delighted to confirm our fourth and fifth territories. This launch comes earlier than planned, driven by the success of Germany’s rollout and rapid acceleration of demand across the region. Instead of setting fixed timelines for growth, we focused on key performance milestones, and we’re proud to say we’ve met, and exceeded, them,’ says Keiran Hewkin, Swyft ceo.
Many companies treat the three countries as one in terms of selling products due to the shared language and cultural overlaps.
