February’s Spring Fair is set to be the exhibition’s most globally diverse edition, as it sees ‘an unprecedented surge’ in international exhibitors and pavilion participation. Brands and trade associations from Europe, Asia, North America, and Australia are confirming in record numbers, according to organiser Hyve, reflecting renewed confidence in the UK market.
Exhibitors from Spain, Germany, Italy, France, and Sweden, many of whom shifted focus after Brexit, are now returning along with parallel growth from North America and beyond.
A dedicated Canadian delegation, supported by Craft Alliance Atlantic, will see first-time exhibitors including Red Canoe, Basic Spirit, Genius Premium Crafts, All For Knot Rope Weaving and Kuriosities.
‘This is an incredible opportunity to present quality artisan brands from Canada. Our brands are excited to be exhibiting in the UK for the first time. We are at a critical time in international trade and the true value of Canada–UK trade lies not in the products that cross the ocean, but in the partnership that bridges it,’ says Bernard Burton, CAA president.
Alongside Canada, the United States will bring a strong mix of lifestyle and gift brands to Spring Fair for the first time, including Fahlo, Squishable, Audion and Carson Optical. Australia also continues to build its presence at the show, with new exhibitors such as Grubbybub, Thurlby Herb Farm, Wilderly and Mama Movement.
The India–UK Free Trade Agreement is expected to come into effect by mid-2026, with orders placed at the show for late-summer or early-autumn delivery set to benefit from the elimination of 99% of tariffs, removing the current 12%–15% import duties across many categories.
‘We aim to increase the number of Indian exhibitors to showcase a wider range of products, attract more UK and European buyers, and strengthen commercial opportunities. This expanded presence will help maximise export growth ahead of the upcoming Free Trade Agreement coming into force,’ says Vineet Arora, Federation of Indian Exporter’s Organisation deputy director.
A substantial presence of Chinese exhibitors is anticipated across the show, with many companies joining the Source Home & Gift sector, now integrated within Spring Fair’s broader sourcing offer. Their participation reinforces the event’s growing status as a comprehensive global sourcing hub.
‘The landscape of global trade is evolving rapidly, and we look forward to announcing more international pavilions soon. The UK has always been open for business and has a strong, long-standing role in global trade. Our role is to support this by bringing an even wider range of global products to the doorstep of UK retailers. Exhibitors will also be able to connect with partners in the market, strengthening visibility and laying the foundation for growth in our market,’ says Nihat Berktas, Spring Fair head of international sales.
