Jay-Be recently showcased its latest folding beds at the Valencia Feria Habitat Furniture Show, as it continues to expand the brand into more international markets.
Known for their compact design and comfort, the British manufacturer’s folding beds are gaining popularity across the globe as the demand for space-saving solutions rises. The company’s emphasis on blending innovative, sustainable design with improved functionality has firmly positioned it as a leader in this niche sector.
To support the new range, Jay-Be has invested in lifestyle photography and enhanced video content, available to retail partners.
‘We’ve proudly manufactured folding beds in the UK for more than 50 years, and this range is our most exciting yet. One of our biggest challenges has always been the complexities and limitations of traditional manufacturing. With our latest designs, we have reinvented the folding bed and its manufacturing process, allowing us to scale up quicker and incorporate more automation as demand increases. We’ve also used innovative recycled materials within the designs and made sure they’re fully recyclable at the end of their life, aligning with our brand’s commitment to sustainable manufacturing,’ says Roger Durrans, Jay-Be ceo.
Jay-Be’s folding beds are selling in over 20 countries as they cater to consumers seeking versatile, space-efficient options, particularly in urban settings where space is at a premium. ‘The beds not only offer convenience but also increased durability and ease of use compared to traditional guest beds,’ says Durrans.
‘To penetrate new international markets, we have formed major partnerships and strategic collaborations with retailers and distributors across key regions, including Germany, Spain and the USA. We are also in preliminary discussions with potential partners in India, South Africa and South America.’
