Beddinghouse used Hemtextil to debut its SS25 collection.
The bedlinen introductions was headed by Calm: ‘Let the gentle movement of Calm waters inspire your dreams. As you drift away, your bedroom becomes a place of peaceful clarity, where creativity can flow freely. The soft, neutral tones create a soothing atmosphere, helping you recharge after a busy day. In this quiet space, you will find the Calm you need to refresh both body and mind. Awaken feeling clear-headed, with renewed energy and purpose.’
Four other designs made up the SS25 ranges, as the group updated its flagship brand.