Jonathan Hirst has reshuffled Dreams’ management team.
Kal Singh has succeeded Hirst as coo after being promoted from supply chain and distribution director, a role he had since 2019.
Jo Martin has joined as marketing director. She was previously head of instore marketing at Asda and B&Q and spent the past six years as Sally Salon Services European marketing director.
‘We are at the start of an exciting new chapter for Dreams and Jo and Kal have exactly the experience, expertise and values we need to drive our business and brands forward,’ says Hirst, who officially becomes ceo on 1 January.
