Holloways breaks out of south-east

Furniture and lighting chain Holloways of Ludlow has opened its fifth store – its first outside London and the south-east of England.

The retailer has opened in a former bank on Bath’s Milsom Street, covering more than 4,000sqft complete with the high-ceilings and original plasterwork typical of Bath’s Georgian buildings.

A store in Winchester is also expected to open this spring.

Furniture brands featured include B&B Italia, Cassina, Carl Hansen & Son, Gubi, HAY, &Tradition and Finn Juhl.

While lighting installations from the likes of Bocci and Moooi are dispersed throughout the two-storey building, the ground floor of the store also sees a dedicated lighting area showcasing both established and independent manufacturers; from Flos and Louis Poulsen to Buster + Punch and Tala.

The company is also planning to relaunch its website shortly. The revamped website – designed to deliver an enhanced shopping experience – will feature an online shop for consumers, and a new dedicated platform with improved tools and functionality for interior designers, design studios, architects and specifiers.

‘Our digital platform has been an important part of our business for almost 20 years. We continue to invest in it significantly, including our soon-to-be-relaunched website. However, we believe hugely in showrooms and know that our customers still want to touch and feel our products and interact with our team of experts in person,’ says Mark Holloway, Holloways of Ludlow ceo.

‘One thing that we’ve increasingly noticed among customers is the desire to shop locally. Most of the UK has been underserved with high-end design furniture; our approach is about bringing great design closer to home. With our Bath store opening, we see the opportunity to connect with a growing customer base in the area and around Bristol, the southwest and the Cotswolds. Ultimately, we want to offer our customers multiple touchpoints and make it easier for them to shop with us – whenever and wherever they want.’



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