HSL renews Guardsman deal

Upholstery retailer HSL has renewed its partnership with Guardsman.

‘We are proud of our longstanding partnership with Guardsman, which is built upon our shared values and aligned approach. We look forward to continuing to work closely in delivering the very best service for our customers,’ says Leanne Eastwood, HSL commercial director.

‘We are thrilled that HSL have once again chosen to partner with us. Our continued commitment, understanding and collaborative approach is why we believe some retailers continue to partner with us. We’ve partnered with HSL for well over 10 years so this is a continuation of our existing, successful partnership,’ says Lyndon Willshire, Guardsman commercial director.

‘The benefit of working with them for such a long time is that we truly understand their business and customers; and are able to offer them a tailored furniture protection plan package. A typical HSL customer will tend to spend more time seated, so the Guardsman package is suited to their individual needs and requirements, from covering head and arm grease to accidental structural damage. This means the customer is getting something that offers fair value, which as we know is a fundamental part of the FCA’s Consumer Duty principle, and HSL is offering something that is unique to its ‘Proud to do things differently” approach.’

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