Hypnos has committed to Textile Exchange’s Responsible Wool Standard, becoming the first brand in the UK, in any industry sector, to source certified wool from British farms that meets this established and globally recognised standard.
This commitment supports Hypnos’ ongoing mission to create sustainable sleep solutions using materials and fibres that are responsibly sourced providing reassurance to consumers and retailers alike.
The Responsible Wool Standard is recognised worldwide, but British-grown RWS certified wool is still relatively new to the UK market. It introduces expertise from major wool growing regions worldwide alongside climate strategies for the future. Adhering to this progressive standard means considering the wider impact of the whole supply chain on the environment, animals and community.
Hypnos will continue to champion the benefits of wool and fairly support British farmers and communities through its established partnership with The Woolkeepers, to guarantee transparency and integrity from farm gate to shop floor.
‘Our investment in supporting this progressive international standard in Britain demonstrates how seriously we take our commitment to credible, sustainable initiatives, which we know are increasingly important to consumers but better yet we know they are the right thing to do. Auditing each business and farm thoroughly, the Responsible Wool Standard will help to ensure a positive impact on the environment and British farming communities alike,’ says David Baldry, Hypnos group md.
‘We’re constantly looking to use more low-impact materials and moving beyond neutralising our carbon footprint to actively helping to regenerate the planet with pioneering initiatives and relationships.’
‘The commitment of the Responsible Wool Standard is to enhance UK farming standards by harnessing the expertise and perspectives of wool growing regions worldwide. Working with The Woolkeepers initiative we can provide certified, quality wool that’s environmentally and socially mindful, and we are pleased to see Hypnos supporting the standard in its new collections,’ says Anna Heaton, Textile Exchange fibre and materials strategy lead.
