IDM winner to design La Redoute collection

The winner of the latest series of Interior Design Masters will design a collection for interiors and fashion brand La Redoute.

This is the first time the BBC reality series – made by DSP – has focused on a brand partnership and product design. It returns for its fifth series this evening.

‘We’re excited to work with the season five winner and can’t wait to combine their eye for design with the expertise of our in-house team to create a one-of-a-kind collection. This range will launch shortly after the season finale airs, and will reflect the style of the winner, be it minimalist, maximalist, or anything in between,’ says Sarah Link, says La Redoute marketing director.

‘And although the mix of products in the collection will be determined by the winner’s design aesthetic, we expect that linens, wallpapers and cushions, for which we’re especially well-known, will be included in the final offering for customers and viewers alike to incorporate into their own homes.

‘Previous collaborations for the La Redoute brand have included genuine icons from the worlds of home and fashion, including everyone from Sir Terence Conran to Brigitte Bardot, and most recently Formica and Balzac Paris, so the latest winner of Interior Design Masters will be in good company.’

Subscribe

And receive a glossy copy of our magazine straight to your door