IKEA Oxford Street opened its doors to the public yesterday as hundreds of Londoners waited to see what’s in store at the newly renovated 214 Oxford Street.
A ribbon-cutting ceremony took place at 10am, with Peter Jelkeby, CEO and Chief Sustainability Officer IKEA UK and Ireland, joined by IKEA co-workers, store manager Matt Gould, Sir Sadiq Khan, Mayor of London, and Ambassador of Sweden to the United Kingdom, His Excellency Stefan Gullgren, to mark the launch.
Peter Jelkeby, CEO and Chief Sustainability Officer, IKEA UK & Ireland, said: “Today marks the launch of an IKEA store like no other, designed for, and by, Londoners, situated in one of the world’s most recognisable shopping destinations. We’ve made this iconic retail space our new home in IKEA Oxford Street and can’t wait for all to experience a store filled with what they know and love about IKEA, as well as features unique to this one-of-a-kind location.”
Taking over Oxford Street for a moment of celebration, which included street performers, eager shoppers watched as months of anticipation ended.
IKEA is running exclusive opening offers for IKEA Family members visiting the store in its opening week, across product lines and IKEA food.
