In-store outdoor displays are designed to maximise retail space and drive cross-category sales
As outdoor living continues to evolve into a lifestyle category, retailers are increasingly looking beyond standalone furniture displays to create inspiring, immersive retail environments that encourage customers to shop the full look. This approach has
become a key part of supporting retailers throughout the Spring/Summer season for Gallery Direct.
‘Working closely with customers across the UK, we deliver impactful in-store outdoor installations designed to maximise retail space and drive cross-category sales. From statement pergolas and fully styled lifestyle settings through to compact feature areas, the focus is on helping retailers create displays that feel aspirational, relevant and reflective of how consumers are using their outdoor spaces today,’ says Peter Delaney, Gallery Direct product and sales director.
The displays are styled for the season, incorporating complementary categories to
help build a complete outdoor story. Alongside outdoor furniture collections, installations may feature items such as wine coolers, salad bowls, outdoor lighting, pizza ovens, fire pits, textiles and decorative accessories, encouraging customers to consider the wider lifestyle opportunity rather than purchasing individual pieces in isolation.
‘Gallery’s support does not stop once a display has been installed. We work with
retailers and key partners collaboratively on an ongoing basis to ensure displays
remain fresh, commercially effective and aligned with seasonal trends throughout
the year. This includes updating layouts, introducing new product highlights and
refining merchandising to ensure valuable retail space continues to work hard,’ says Delaney.
‘Outdoor retailing has become far more lifestyle-led, with consumers looking for inspiration and complete solutions rather than simply individual furniture pieces. By working closely with our retail partners, we’re able to create impactful displays that
not only showcase the product but also demonstrate how different categories can
work together to create a complete outdoor living environment.
‘It’s important that these spaces continue to evolve throughout the season too. This
isn’t about creating a one-off display and walking away: it’s about continuously
supporting our customers to keep their displays refreshed, current and commercially effective as new trends, products and opportunities emerge. With consumers
continuing to invest in their outdoor spaces, thoughtfully merchandised displays
remain a valuable way for retailers to drive engagement, increase add-on sales
and deliver greater visual impact during a key trading period.’
Gallery Direct will be introducing its 2027 outdoor collection at SOLEX on 7-9 July.
