Bensons for Beds has introduced eve mattresses in-store for the first time.
The chain bought the brand last October and quickly resumed online sales.
Now it has expanded the range with models only available at Bensons stores and its website.
‘In eveSleep, we now own a brand that we know resonates strongly with younger customers and we’re looking forward to unlocking its full potential as we extend its reach into physical stores’ says Nick Collard, Bensons ceo.
