The Campaign for Wool and the Wool Carpet Focus Group have combined to produce the Wool Trends Centre in Hall C for this year’s The Flooring Show, highlighting how to ‘Keep Warm With Wool’, along with key trends.
‘With the cost of heating homes expected to remain high again this coming winter, many of us are looking for ways to improve insulation at home. It’s estimated that between 10-20%* of heat loss in homes can be through floors, so wool floor coverings or rugs are a simple solution that will not only help to impact and improve the overall energy efficiency of a house or apartment but will also feel warm and cosy underfoot,’ says Peter Ackroyd, Campaign for Wool coo.
Featured trends will include:
Warmth – consumers will be actively searching for furnishings that will offer protection from the cold and help reduce heating bills. Colour palettes will be natural and see a move to cappuccino, biscuit and caramel tones bringing additional ‘visual’ warmth to homes.
Texture – with the pace of life increasingly busy, sophisticated soft, cosy and chunky loops, luxury twists and velvet pile flooring designs offer clever and easy maintenance solutions requiring only water and 1% detergent to keep clean. Colour palettes for this story will see warming terracotta’s, pinks, rusts and putty tones mixed with earthy neutrals, eclectic golds and mineral tones.
Naturally Stylish – undyed wool carpets are the perfect aesthetic for those looking for a simpler lifestyle and the perfect expression of personal ‘cottagecore’ style. Designs are bright and beautiful and include florals, botanicals or foliage-inspired patterns. Craft inspired patterns will also be evident seen in patterns such as broken stripes and zig-zags. Greens will also dominate the colour palette, helping to enhance the sense of connection with the outdoors. Greens will mimic nature seen in design terms through subtly flecked and heathered yarns and coloured berbers injected with coloured neps.
Aqua – water-inspired colours bring a calming and relaxed/healthy feel to homes, and are modern and contemporary.
All Absorbing – With more households living in apartments and flats, the reduction of ambient noise is a priority; wool floorcoverings will help to absorb high and low-frequency sounds as well as acting to improve indoor air quality by working as an air filter and actively helping to absorb VOCs.
British Wool – Lofty and bouncy, British wool has a crimp fibre for those seeking a textured look, with durability. Combined with New Zealand fibres, this offers the best blend for those seeking long-lasting luxury.
New Zealand Wool – With whiter and brighter natural fibres, this wool type is the best for showing off gentle pastel colours thanks to its soft, lustrous fibres that are both elegant and sophisticated.
