Intersection

Layered and furniture producer Massproductions have collaborated to produce the Cord collection of handwoven wool rugs that explore the fundamental logic of weaving 

at the intersection of industrial rigour and handcrafted texture.

‘Weaving and stripes have always been closely connected, but we wanted to explore 

the stripe as a fundamental element rather than just a pattern. By integrating it into the warp, we collaborate with the production methods themselves. At the same time, we chose to leave space for the irregularities of the craft; variations in tension and material are not flaws but natural qualities, human traces that give the design its character,’ says Magnus Eleback, Massproductions ceo and co-founder.

Massproductions applied its three-dimensional design expertise throughout 

development. By using a slightly coarser yarn for the stripes, a subtle textural contrast 

is created, adding depth to the surface. As a result, the stripes are not only perceived visually but can also be experienced through touch.

‘We wanted to create a dialogue between the natural and the constructed. By 

contrasting a base in subdued, neutral shades with a bold, artificial accent colour, 

we found a balance between the organic and the contemporary. Adding a coarser 

yarn to the stripe was a way to give the two-dimensional weave a physical presence, 

a quiet dimensionality,’ says Chris Martin, Massproductions head of design and co-founder.

‘This intersection of logic and tactility is a central theme for me. It has been fascinating 

to see how Massproductions applies its precision to our handcrafted textures. In Cord, industrial design principles meet living craftsmanship. We have created a collection that feels rational yet warm, where each rug serves as a foundation that defines the space,’ says Malin Glemme, Layered creative director and founder.

Cord is available in four colours: blue/brown; yellow/oatmeal; burgundy/rust and black/white, and six sizes from 75cm x 240 to 300cm x 400cm.