interzum moves the 2021 show online

Furniture manufacturing equipment and supplier exhibition interzum will take place online.

The show had been planned as a hybrid physical and digital event but will now be online from 4-7 May.

‘What our exhibitors need now is planning certainty. In view of the fact that the pandemic situation continues to develop so dynamically and in close consultation with the sector, we’ve decided to hold interzum as a purely digital event. We had deliberately designed the trade fair concept to allow us to switch from hybrid to digital at any time,’ says Oliver Frese, Koelnmesse’s coo.

‘With our digital solution interzum@home, we’re offering suppliers to the furniture industry and interior design sector a highly attractive platform for presenting their innovations on a digital global stage that can undoubtedly be considered state of the art.’

‘In these extraordinary times, interzum@home offering provides us with an optimal way to bridge the gap until interzum 2023. That’s very welcome from the industry’s side. The digital platform enables us to present our products and innovations to a broad audience and thus achieve maximum reach, even if it certainly can’t replace a physical trade fair,’ says Andreas Hettich, interzum advisory committee chairman.

Hettich, Blum, Häfele and Vauth-Sagel are among the companies confirming their participation. , 
‘In future, digital reach will be factored in as a new and additional success criterion for all our trade fairs,’ says Maik Fischer, interzum director. ‘To a very large extent, interzum@home lives from and for networking: it gives exhibitors and visitors a way to identify exactly the right person for their personal business from among all those taking part, for instance. The visual Discovery Graph is a very simple, entertaining and interactive tool for finding relevant contacts and companies – either via the networks, personal contacts or a match with the specified interests.

‘But besides networking, interzum@home will of course focus on products and insights too. The digital exhibitor showroom, appearances on the Product Stage, round tables and virtual cafés are just some of the many possibilities for presenting products and solutions, knowledge and trends. Even in the face of the corona pandemic, this ensures interzum will reach a global audience – and therefore also decision-makers and opinion leaders on every continent on Earth.’

interzum 19 012 008


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