Investment group FARO has taken control of the Visionnaire furniture brand.
The group has acquired the majority stake in the living room, bedroom, bathroom, kitchen and outdoor manufacturer than venture capital company Apheon held.
‘I am proud to announce that with this exciting new partnership, Visionnaire remains an “Italian” company, joining FARO and its leader Marco Bizzarri, who has a unique track record and experience in the luxury sector. This year Visionnaire celebrates its 20th anniversary. This is the perfect moment to grow and propel Visionnaire to the pinnacle of the world’s most important luxury brands,’ says Leopoldo Cavalli, Visionnaire co-founder and ceo.
‘We are thrilled to partner with Visionnaire and the founding family to unlock new opportunities for growth: Visionnaire’s commitment to innovation and design excellence aligns perfectly with our investment philosophy, and we are confident in the company’s potential to redefine luxury living in the years to come,’ says Bizzarri, executive of FARO parent FOREL.
Apheon acquired a majority stake in 2014, with the aim of accelerating the brand’s international expansion. Over the course of Apheon’s investment, the company saw ts management overhauled and refocused its strategy away from a concentrated end clientele in Eastern Europe, to address the global market by driving expansion internationally. Visionnaire has since successfully opened five showrooms located in key strategic luxury locations – Los Angeles, Miami, Hong Kong, London and Dubai – and has aggressively expanded its exclusive monobrand network to more than 25 stores today.
‘It has been an exciting journey with Visionnaire, made possible by the fantastic partnership with the Cavalli family. We are truly proud of what we have achieved together, cementing Visionnaire as a luxury Italian brand, entering new geographies and growing the company significantly. With Visionnaire’s current strengthened position, the company will no doubt reach new heights in this next phase,’ says Emanuele Lembo, Apheon senior partner.
