LVT supplier J2 Flooring has bought LVT modification specialist VAR Technology.
The deal sees Shaun Baston, VAR Technology founder become a director and shareholder in the enlarged company.
‘This is more than a commercial acquisition: it’s a strategic alliance that aligns perfectly with our vision for the future,’ says Stephen Latham, J2 Flooring md. ‘By integrating VAR’s exceptional technical capabilities and creative talent into the J2 business, we are enhancing our ability to innovate quickly, respond dynamically to market trends, and control every aspect of the production process from concept through to completion. This will enable us to offer our customers even more design flexibility, faster lead times, and the consistent product quality they expect from a premium supplier.’
VAR has developed a reputation in LVT modification, particularly in the creation of custom flooring formats. Its ability to cut LVT into intricate shapes, patterns, and layouts — including geometric tiles, parquet effects, and bespoke designs has brought success with distributors, interior designers, and architectural firms.
’Joining forces with J2 Flooring opens the door to a new era of design and production possibilities,’ says Baston. ‘This move empowers us to take our technical innovations to a broader market and to collaborate closely with J2’s talented team to bring fresh, original flooring concepts to life. Our shared goal is to push the boundaries of what’s possible with LVT: both in terms of visual impact and product performance.’
Latham says the deal also supports its aim to invest in the UK manufacturing base; reduce reliance on extended global supply chains; develop tighter quality control throughout its operations; significantly reduce lead times and offer customers greater responsiveness.
‘We see this as a transformational step: one that will not only strengthen our position in the UK flooring market but also allow us to compete more effectively on a global scale,’ says Latham. ‘We’re excited about the future and the unique value this partnership will create for our customers, suppliers, and partners.’
