January Furniture Show set record breaking sales for La-Z-Boy UK, which launched five new product ranges at the event, including notable firsts for the brand. The new releases included two high street ranges: Ivan and Watson, and three additions to the Eclipse collection: Beck, Oakley and Cove.
Eclipse is a curated offer of contemporary ranges that have been created to appeal to design-conscious consumers, with the aim of introducing the brand to a different target market who may not have previously considered La-Z-Boy UK products for their homes.
As well as being the first to view the latest collections, visitors were able to see additions to existing ranges, including the introduction of touchscreen technology to Bella.
A new console unit featuring a tablet style screen is now available as part of the collection and can be added to Bella’s sofas. It allows users to control the features of their furniture, including the recline motion, head tilt, lumbar support and heated seats.
The screen can also be used to control audio, which plays through discreet, in-built speakers. At JFS, visitors were able to test out the screen to listen to music and link it
up to a television for a surround-sound experience while watching a film.
The show saw La-Z-Boy UK’s first power rocking recliner. Forming part of the Paris range, it is operated using a simple switch, making starting and stopping the rocking motion an effortless experience.
Upholstery options for La-Z-Boy furniture were expanded with the Matteo collection.
This lightly pigmented leather is designed to cope with the wear and tear of everyday use, with a finish resistant to scuffing, scratching and fading. Also on show were revamped and renamed ranges, which now feature removable backs and are available
in an increased selection of leather covers.
