JFS: Shire feels good as it does better

Shire Beds launched a range of four more environmentally friendly mattresses: EverLife, with the motto of Feels Good, Does Good.

The mattresses (1,000, 2,000, 3,000 and 4,000 pocket sprung) are made from recycled plastic bottles and recycled polyester, all traceable back to source, and are recyclable at the end of their lives. 

‘The EverLife range is 76% recycled and an important step on our journey to ensuring we have more sustainable products within our offering,’ says Fara Butt, Shire Beds sales and marketing director.

‘We’ve signed the NBF Pledge for the Planet and are FSC certified as a company so we can trace our beds back to the forest they came from. We want to be able to do that for our mattresses too, so the next stage is developing a totally recycled mattress.’

Shire JFS23

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