John Lewis is to display its home departments by style, rather than product.
The new look is part of a £10m overhaul of its Bluewater store and will be rolled out to other stores as part of an £800m refurbishment plan.
Described by the chain as ‘the biggest-ever change to John Lewis’s Home department… the new concept invites customers to shop by inspiration. Everyone passionate about interiors can experience their dream space with five distinct styles curated by in-house designers: Heritage, Modern Lux, Scand, Rusti, and Timeless.
‘This new ‘shop by style’ approach is designed to inspire, helping customers discover and create a complete look.’
