John Lewis has opened a showroom promoting its Anyday range next to its Leicester store.
The store has opened in the Highcross shopping centre in Leicester.
The range is priced about 20% lower than John Lewis’ own-brand items and has been expanded to include clothing since April’s launch featuring home, technology and nursery essentials.
‘Anyday continues to be a step-change for us, modernising John Lewis, bringing inspiration and quality to a wider audience. Sales and customer feedback since our spring launch has been brilliant, our customers have described it as modern, vibrant, inclusive and accessible,’ says Pippa Wicks, John Lewis executive director.
