JYSK has continue its expansion in the north of England, opening its 23rd branch.
The chain has opened a 12,900sqft store on the Manchester Road Retail Park, Stockport: its fourth in the Greater Manchester area.
The store marks the start of a partnership with the Greater Manchester Mayor’s Charity in order to help address the issue of rough sleeping and homelessness across the city region. Using contactless donation points in-store, customers can opt to make a small donation when paying for their JYSK items to pledge support towards the cause. The partnership will run across the Stockport, Oldham, Bolton and Bury branches.
‘Everyone deserves the right to a home. As a homeware retailer, we and our customers truly understand and value the gratification and comfort that comes with being able to transform our houses into homes. Enormous headway has been made so far in helping to reduce the numbers of those sleeping rough within the city and its suburbs. We are delighted to be able to support the organisation in its efforts to do more to address the issue and enable more people to transition safely to secure accommodation,’ says Jenny Johnston, JYSK sales and marketing manager, UK and Ireland.
‘We are thrilled to see our contactless donation points in JYSK stores across Greater Manchester. Working with an international brand like JYSK is exciting for us as a charity. JYSK and its customers could really have a substantial impact on helping us to prevent homelessness in Greater Manchester with donations helping to provide the foundations for a better future for many,’ says Vanessa Haworth, Greater Manchester Mayor’s Charity head.
