Karndean Designflooring is upgrading its in-store displays, backed by consumer research that shows how independent retailers can boost sales.
The modular units have been designed to maximise brand recognition and make it easier for customers to choose a floor.
Karndean’s research showed that 49% of customers who visited an independent retailer sought advice from staff compared to just 27%-29% who browsed the UK’s largest retail chains.
These interactions were shown to lead to increased levels of trust and ongoing customer loyalty. Of the customers interviewed who had recently completed a project, 39% reported that they only looked to brands they already knew and trusted.
‘This evaluation of the current market has informed our longer-term retail strategy to extend our brand awareness within the luxury flooring market and ensure that we continue to meet, and indeed exceed, customer expectations. As part of our long-term investment, the new Xplore POS display will enhance retail partner stores, making it easier for customers to explore, compare, and choose their perfect Karndean floor,’ says Richard Allen, Karndean Designflooring sales director.
The new POS displays will be installed in Karndean’s partner retail stores between now and July, then across its independent retail network by Spring 2026.
