Kickstart: Hypnos celebrated at the Bed Show

Soon to be 120 years old, Hypnos made its mark at the Bed Show, where it kickstarted celebrations for a wealth of key milestones and launched two new luxury collections.

In 2024, Hypnos will also celebrate 95 years as a Royal Warrant holder, 13 of carbon neutrality, and five years working with Eden Project: emphasising its commitment to creating supremely comfortable beds for the well-being of people and the planet.

With six different models and two tensions available, the Legacy collection means retailers can offer a unique sleep experience. Featuring British-farmed RWS wool, each hand-tufted, genuinely side-stitched mattress comes with a viscose sleep surface, giving it a beautiful sheen and domed appearance.

The most premium Legacy models feature a 10-turn ReActivePro Duo pocket spring system, which provides graduated foundational support for a responsive feel, together with a deeper border and plumper mattress.

Demonstrating its bespoke upholstery skills, Hypnos also showcased five new headboard designs and fabric selections, including fabrics from Zoffany, Harlequin and Linwood.

The Eden Project Collection features up to 13 plant-based materials, including banana, orange and pineapple fibres, and a seaweed-infused viscose sleep surface. Hypnos is one of only seven brands to work with the Eden Project, a unique partnership that champions community support, sustainable living education and sustainable product design.

Concept bed Project Zero 2023 focused on Zero Waste and promoting resource efficiency: designed for longevity, comfort and circularity, it featured materials that can be replaced, repaired and recycled, with each element returned to the original manufacturer for repurposing.

‘The Bed Show is always a fantastic industry event. We enjoyed kickstarting our celebrations for 120 years of British bedmaking with our customers. It was great seeing so many people enjoy the new collections and, of course, The Most Comfortable Helter-Skelter – our play on circularity and a nod to our British heritage. Our mission to inspire everyone to sleep more sustainably and comfortably runs through everything we do. In collaboration with the Eden Project, we have created a one-of-a-kind collection, appealing to consumers who are keenly attuned to luxury and comfort together with sustainability,’ says David Baldry, Hypos group md.

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