Knoll takes concession route

Modern furniture brand Knoll has opened its first European concession in London, as it prepares to use the method to increase its retail presence.

The space at Heal’s’ flagship Tottenham Court Road store features Marcel Breuer’s iconic collections — Wassily lounge chair (pictured), Cesca chair and Laccio table – alongside some of the modern classics created by Florence Knoll, Mies van der Rohe and Eero Saarinen.

‘This is an important event that marks Knoll expansion of its store network and signs the brand blueprint for the future.

‘With its prime location in the heart of London, this new space ensures that visitors can fully immerse themselves in the world of Knoll design,’ says the company.

Heal’s was one of 22 stockists of Knoll’s residential collection in London, including the company’s Goswell Road showroom.

Image: Federico Cedrone

knoll-marcel-breuer chair

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