La Redoute secures Ideal Home partnership

Homewares brand LA Redoute wil be the headline partner for this year’s Ideal Home Show.

The partnership, a first-of-its-kind for La Redoute, will see the brand showcase a curated selection of its French style homeware collections, and see La Redoute take over the Dream Bedroom within the event’s show home.

Each element of the Dream Bedroom will combine the brand’s French stye with functional, design.

‘We are delighted to partner with the Ideal Home Show as the headline sponsor for 2025, offering us the opportunity to connect with homeowners and interiors enthusiasts who share our passion for chic and accessible home design. It’s a fantastic opportunity to showcase our beautifully curated collections on such a large scale, and we’re looking forward to welcoming visitors to the exhibition and demonstrating how La Redoute can help transform their living spaces,’ says Sarah Link, La Redoute marketing director.

The exhibition takes place at Olympia London from 21 March- 6 April.

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