La-Z-Boy UK promoted its sales director for independents Tristan Pyke.
Pyke, who joined the company four year ago and had been in that role since 2021, has become md.
‘Tristan is a huge asset to the company and I am delighted to see how business will develop with him at the helm. He is already well known to our independent customers and will be meeting with other key stakeholders in the coming weeks. This is an exciting time for the organisation worldwide as we launch our new brand platform and plan for our centenary year. Tristan will play a central part in ensuring the UK leads by example in showcasing our brand and product strengths,’ says Mark Draper, La-Z-Boy International vice president.
‘We have a great team at La-Z-Boy UK, we sell excellent products and give a great service. I am looking forward to building on this strong foundation and putting the processes in place to develop further, in line with our strategic objectives as a global organisation as we work towards our 100th anniversary in 2027,’ says Pyke.
