Bed etailer Land of Beds has debuted a social media video campaign with former soap actor Farrel Hegarty as its new face of the company.
The company says the campaign is the most expensive in its 50-year history.
The videos are a mix of live action filming and computer-generated imagery depicting people in beds floating through the sky and stars Hegarty, whose credits include Coronation Street and Emmerdale.
The 6, 15 and 30 second clips are designed to maximise the reach and potential across varying social media platforms, showcasing the Land of Beds product range while delivering a visceral, dream-like state experience to entertain and inform potential customers.
‘Having been in business for more than 50 years, we have a wealth of experience in helping customers to navigate the sometimes tricky journey of finding the perfect product to give them a great night’s sleep. We wanted our new videos to demonstrate our knowledge and expertise when it comes to finding a tailored sleeping solution. But to also highlight how important it is to get expert advice when making such a significant purchase, which can have a direct impact on health and wellbeing. We hope this campaign will increase our brand awareness, so we can continue our mission of helping as many people as possible to sleep better,’ says Michael Murray, Land of Beds ceo.
